Super by Retrosuperfuture is a sunglasses brand that has defined its own style with shapes, materials and colors that reflect a unique personality. Its innovative collections set trends every season. Classic, avant-garde, unframed silhouettes ... Why choose just one?
The Milano-based company RETROSUPERFUTURE was founded by Daniel Beckerman in 2007. The Super line is comprised of clean and classic silhouettes made of a high quality acetate base to create brightly colored sunglasses. An avant-garde aesthetic has had a unique reception and is the favorite of many celebrities. Its sunglasses are characterized by a highly-researched production and innovation process to achieve a light, resistant product with one of the best rated lenses on the market.
Daniel is somewhat of a simple man and, although not much is known about his background, it is certain that he did not have it easy. The founder of Super by Retrosuperfuture confesses that his only inheritance was a training experience to be an entrepreneur, but he had absolutely no financial backing. He pursued his passion, something that allowed him to grow and express his tastes and he chose the world of sunglasses. Intense work, a striking creativity and a successful strategy are the foundations that have marked his successful journey. His first creations were classic silhouettes in which he experimented with color. He launched his early collections and achieved great success, so much so that even big brands started to replicate his style and other imitation brands soon emerged.
Hidden Sneaker’s Super by RETROSUPERFUTURE sunglass store has a wide collection that ranges from the most classic to the most modern silhouettes. Which are your favorites? Perhaps the Super by RetroSuperFuture Tuttolente Classic or the Super by RetroSuperFuture Limone?
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